So, I’m sponsored by a Beer Company now…

April 10, 2013 | By | 19 Replies More

I noticed a couple things when I started doing ultra-trail-mountain races last year:

1. A tight-knit community of like-minded people that are very supportive of each other, AND

2. Runners that really love to kick back after a long run, eat a ton of great food and drink tasty beer (those fellow runners over the age of 21 of course)!

Now on the last thought I got to thinking of how refreshing an adult beverage is and how sharing a new set of brews with runners while sharing “battle stories” from the trail/race can be a very rewarding experience. I’m not a total beer snob (I’m a “wannabe beer snob”), but I will say that IPAs have a special place in my heart and I genuinely enjoy the taste of a quality beer  with my dinner after a challenging workout day . But I think a lot of us crazy ultra runners have a similar palate for these indulgences in life (and did you know having some beer helps with recovery and reduces inflammation due to polyphenols?!). …I think that that’s an awesome thing.

So anyway, I’m very proud to announce that Avery Brewing Company (local to Boulder Colorado) is going to be sponsoring me! It’s always been my dream to help support and spread the word about local brands dear to my heart and Avery totally fits the bill. They make an amazing selection of craft beers that will whet the palate of beer snobs across the country. Whether you like IPAs, Porters, Stouts, Pilsners, Amber Ales, Brown Ales, Belgian Wheat, etc.,  Avery Brewing has a beer for you!  I look forward to helping spread the word about such quality beers from a company that really cares about promoting events that get people together! Thanks for all the support and best of luck with your running (and beer tasting).

Kicking back after a cold, snowy run. An Avery IPA really hits the spot!

Kicking back after a cold, snowy run. An Avery IPA really hits the spot!

Cheers!

Sage

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About the Author ()

2-time Olympic Trials Qualifier, Mountain runner, Author of “Running For The Hansons,” trail runner, videos for Vo2max Productioins, LLC.

Comments (19)

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  1. MexiFast says:

    So what does this mean? Does it mean that you get free beer all year? Or does it mean free beer for you and all you trail running drinking buddies as well?

  2. Derrick says:

    Nicely done! It’s always been a dream of mine to have a beer sponsor. Yup, ultrarunning and beer go hand in hand!

  3. Sage, do you know about the circulation of Avery? We have lots of microbreweries in W. Wash. and I am not aware of your brand being available here. (tough competition). I’d like to try it with you one of these days!BTW, I heard the Hansons being plugged on one of the re-runs shown on cable TV of prior Boston ‘thons. I think it was in reference to Desiree Davila, could that be?

  4. Ted Fuller says:

    Sage, great win last weekend. So, I have been checking out your site…great information and videos. Very inspiring! A question, since I did not stumble upon an answer to this question in my poking around: Unlike many long distance runners, you seem to have solid upper body muscle development. Do you incorporate strength and conditioning into your regime and, if so, what is your approach? Might be a great topic for an upcoming training vid. Thanks and cheers!

    • SageCanaday says:

      hey thanks so much for the support! i used to lift a lot of upper body weights in college…mainly free weights and bench press. I also did a lot of pull-ups, push-ups and sit ups. I continue now with the core work but that’s it other than running a ton! I weigh about 5-10lbs less now as well. I think strength training has a place in helping prevent injury and in improving running form though!

  5. Michael says:

    Sage, Have you ever heard/do you follow the rule that in order to receive a cardiovascular benefit from a workout, you must wait 2-3 hours after finishing before you drink?

    • SageCanaday says:

      Hmmm. never heard of that one. I usually don’t drink within 2-3 hours after a run anyway…except in the summer…when I might walk straight in from a run and have a cold one while i stretch!

  6. Michael says:

    I think it mostly applies to… drinking for a buzz, thanks for the response though, cheers

  7. Rozz says:

    Did you try Tui (beer) while you were in NZ??? If you come back you should try to make a visit to the Tui Brewery in Mangatainoka. You may find it a refreshing drop 🙂

    • SageCanaday says:

      I think I did try it. Did it have a bird on the logo? I liked all the NZ beer I tried except the “ginger beer” because it didn’t have any alcohol in it like i thought it would!

      • Rozz says:

        Yep that’s the one! haha I know what you mean about the ginger beer…it’s like biting into a cookie that you think is chocolate chip, to find out it’s oat and raisin. They have released an actual alocoholic ginger beer recently though!

        All the best with your upcoming races, I’ve just entered into the Tarawera Ultra (60km) – first time ultra plodder! 🙂
        Rose.

      • SageCanaday says:

        Hey that’s a great cookie analogy! Congrats on signing up for Tarawera – I hope to make it back there next year too! Best of luck with your training.
        -Sage

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